EYE FILM MUSEUM

 

2011 - Wieden & Kennedy Amsterdam
Copywriter

The Filmmuseum on Vondelpark had been a "zeer gezellig" Amsterdam landmark for years, but it was time for it to be reborn as the EYE Film Institute at a new, monumental location across the IJ.
We were given the task of raising awareness of the impending move. We built a campaign around the idea of celebrating cinema.