#ICICESTPARIS

2014 - AKQA Paris
Copywriter

Represent your city the right way with Paris Saint-Germain themed Air Maxes. 

INSIGHT
It is time to celebrate the city that inspired the Air Max design with a shoe dedicated to its football team. 

IDEA
In an effort to link the city of Paris, Paris Saint-Germain and the Nike Air Max, which were inspired by the city's Pompidou Centre,  we wanted to graphically herald the city's monuments and its players alongsode the shoes. With a line that went that way. 

RESULT
By creating this graphic, we encountered enough success to push it past just PSG and lengthen it to the French Football Federation, then other Nike sponsored clubs.