2011 - Wieden & Kennedy Amsterdam
We collaborated with Rima Freeman to host a showcase of her work as the concluding event of Salon/2, a fashion and design festival in Amsterdam. The showcase took place at the historic Huize Frankendael, a manor hour in the outskirts of Amsterdam.
We typed four original short stories on to 150 sheets of tracing paper and set them fluttering from the ceiling of the main hall, hung a dense forest of patterns in the carriage house, and let models wander and socialize as guests enjoyed R.I.M.A branded cupcakes.
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